What are the gender differences in the use of social media?

There are significant gender differences in social media use. Girls tend to be more active users, posting photos and stories and participating in viral challenges more frequently. This is related to a more relational use of screens, where seeking validation and recognition through likes and followers plays a significant role.

On the other hand, this behavior can lead to more frequent problematic use among girls, increasing their vulnerability to cyberbullying and exacerbating self-perception and self-esteem issues due to exposure to unattainable beauty ideals. In contrast, boys are less likely to overshare their personal lives, remaining more protected from negative comments.